Mental Detox Week 2008
In 1994 one of my favorite people, Kalle Lasn, launched a campaign called “TV Turnoff Week.” The idea being that everyone not use their tv for that week. The idea spread quickly and some estimate that more than 30 million people were involved in 2007. This year is the first year they switched the name to “Mental Detox Week.” It runs April 21st – 27th; unfortunately I didn’t know about the dates til yesterday. The name was changed so that it includes all devices such as cell phones, ipods, computers (whoops) etc. So to do my part I will not update again until the 28th. And I won’t be checking my email either…or answering my phone. It’s a wee bit scary, but if I don’t participate, it kind of defeats the purpose of this post. (And yes, I do feel bad about not posting this on the 21st.)